Amazon Warhammer deal spurs Games Workshop to record £170m profit

By Guy Taylor

Warhammer-maker Games Workshop saw bumper profits this morning as it benefitted from a major December deal with Amazon to turn its popular wargame into a TV series.

Profits rose from £156m to £170.6m for the year ending in May, which the firm said was the highest it had “generated since flotation 29 years ago.”

Revenues, meanwhile, soared from £414m to £470m, up 13 per cent year-on-year and helping the company increase the dividend paid to its shareholders to 415p from 285p.

Kevin Rountree, CEO of Games Workshop said: “We finished the year having delivered eight consecutive years of group sales and profit growth – in the period we reported the highest level of sales and the most profit we have generated since flotation 29 years ago. Our international team has been sensational again, thanks to you all.”

In December, the Nottingham headquartered firm signed a blockbuster deal with Amazon that will see its figurines take to the big screen, prompting shares to skyrocket.

Under the deal, Games Workshop have also granted merchandising rights to Amazon.

After a relatively slow start to the year, which saw the figurine maker miss its sales targets and warn of the impacts of the cost-of-living crisis on consumer spending, the group has felt the lift of its collaboration with Amazon.

It said today that inflation and higher interest rates were still an “ongoing concern,” but was buoyed by the release of a range of new miniatures, including a ‘Battle of Osgiliath’ box set based on the Lord of the Rings franchise and the 10th edition of its flagship Warhammer 40,000 wargame.