SOREL Footwear announced today that it is expanding its universal styles on Zappos Adaptive, Zappos.com’s curated shopping experience featuring functional and fashionable products to make life easier for all, available today.
SOREL chose its iconic, consumer favorite silhouette – the Out ‘N About™ III Classic WP– to adapt to fit the needs of people with disabilities. Together, SOREL and Zappos Adaptive collaborated on inclusive designs, incorporating an adjustable strap and an enlarged heel pull loop for an easier on-off experience. Each design element – from straps, pull loops and stitching to collar height – was designed to strike the ultimate balance of function and style, tested in real-time by members of the disability community. Consulting the disability community and receiving first-hand feedback allowed SOREL and Zappos to ensure the highest quality, as well as functionality, of the new designs.
SOREL believes that thoughtful and impactful product design includes accessibility considerations, and looks forward to incorporating this partnership with Zappos into its larger brand truths. The SOREL product development team acknowledged the Zappos Adaptive design process as a “gamechanger” for future seasons, allowing SOREL to identify and implement adaptive design across more styles. As the fashion industry as a whole works to better address the wants and needs of all consumers, SOREL will continue to evolve and create fashionable, functional footwear for all individuals.
About SOREL Footwear
Founded in 1962, SOREL combines its heritage of expert craftsmanship with future forward designs to create all-season footwear. What began decades ago with premium boots is now a brand dedicated to an unparalleled balance of functionality and fashion. Collections from SOREL Footwear combine quality materials such as premium leather, elevated hardware details, nylon textiles and breathable mesh to create powerful footwear for unstoppable individuals. To learn more about SOREL, please visit www.sorel.com.
About Zappos.com
Established in 1999, Zappos.com is an e-commerce company known for delivering WOW. Innovating for over two decades, Zappos has continuously challenged retail industry standards to better serve customers, partners and employees. As the leaders who pioneered selling footwear online, Zappos offers a curation of world-class footwear and apparel brands for men, women and children of all abilities. The Zappos experience will continue to evolve and inspire joy in unexpected places as they serve their customers with WOW. Zappos.com LLC is a subsidiary of Amazon.com, Inc.
