Gibson, the iconic and leading American-made instrument brand, will return to showcase an array of new guitars, products and events at Music China 2023–Asia’s largest trade show of musical instruments–October 11-14, 2023 at the Shanghai New International Expo Centre. For the past 21 years, Music China has generated tremendous growth power for the music industry in China and Asia Pacific and the annual Music China exhibition in Shanghai is the largest music trade show in China. Gibson will be introducing the new 2023-24 Gibson, Epiphone, Kramer and KRK line-ups to the Chinese media and consumers, as well as the first ever launch of Mesa Boogie to China. Gibson will showcase the new 2023 Gibson Custom Color Series, Gibson Custom Shop Murphy Lab (acoustic and electric), Gibson and Epiphone artist signature guitars , and celebrate the 150 year Anniversary of Epiphone with the new Limited Edition models introduced this summer: https://www.epiphone.com/en-US/150.
“Gibson is proud to bring our prestige and history to Music China and showcase our bold new products as we continue to be trendsetters in the industry and drive the culture to Chinese consumers,” says Mat Koehler, Vice President of Product, Gibson Brands. “Music China attendees can enjoy major artist performances, and our brand partnership with Triumph motorcycles at our Gibson experience booth during this influential global event.”
Check out photos of the Gibson experience at Music China 2023, happening now: HERE.
*bove: Gibson artists perform at the Gibson experience at Music China 2023.[(https://r20.rs6.net/tn.jsp?f=001batrsN7DXW8p6oJfIyYp8gMoupL8f7Ilbq8NDaxZahXJZgMbZTC7pte7eG2YJsjCxzjzA-nQp3h78skwnSEB8ggh4YiysqAqeOTmfWlYeeUbjOd9QkhhSDLFitxeo9BDLrALw9ViqXONsMX1rdcOTzCqzoSk7A6ZoGysPzhWclzFUaK9x6aCJEBacnDLjezB3cE1f1gHl7HKWc2wFG46BK6t4y5MSmto6eSdA=&c=5_rNyrKZjJlv1VpUrORJ1ggFaGsA64UDwG27J-3eZRiviCFILbA3ng==&ch=Yqxt1qlp31QdhOseVdETbaJ3lhZy8W3j0TEhLEKyc0Ouks3q3rwqDQ==)Above: Gibson’s VP of Product, Mat Koehler introduces the 2024 Gibson lineup for Music China consumers.*usic China 2023 will also include performances from an array of Gibson artists of the region including headlining Music China act AJ from the renowned pop group Nanquan Mama, UMPG China singer-songwriters Erin Wu and Huang Shashan, as well as the celebrated bassist Pu Yu. In celebration of the return to Music China, Gibson has partnered with the global motorcycle brand Triumph China, UMPG China, and Guitar China for worldwide social media campaigns. Triumph will be showing off the brand new Triumph 221 motorcycle model at the Gibson booth during Gibson China. In addition, Guitar China and Gibson will invite winners of the 2023 Guitar China x Gibson China Electric Guitar Competition to showcase their shredding skills on the large outdoor stage of Music China.
*bove: the New 2023 Triumph Rocket 3 GT Chrome Diablo Red motorcycle will be on display in the Gibson booth at Music China.*
*bove: Gibson Les Paul Standard Custom Color Series in Inverness Green, Classic White and 60s Cherry, photos: HERE.*
*bove: Epiphone 150th Anniversary Collection, photos:* [HERE.](https://r20.rs6.net/tn.jsp?f=001batrsN7DXW8p6oJfIyYp8gMoupL8f7Ilbq8NDaxZahXJZgMbZTC7pqB4bRDUr4I-0tBvztVQXmj_b9SJM6cbmoDH-cAINkor7pCnNxnCPaSgcci6IwxFZw4P9e2OmX2zxNOA2bLgUagf5N-_ceppxaH4dUMlDUncdBWJNet5fbl9nki7iUR65g==&c=5_rNyrKZjJlv1VpUrORJ1ggFaGsA64UDwG27J-3eZRiviCFILbA3ng==&ch=Yqxt1qlp31QdhOseVdETbaJ3lhZy8W3j0TEhLEKyc0Ouks3q3rwqDQ==)
*bove: Gibson Custom Shop Murphy Lab acoustic collection, photos: HERE.Across all of Gibson’s brands and collections, the story continues to be told with iconic and emerging artists that inspire the now and nurture the next generation of Gibson, Epiphone, Kramer, Mesa Boogie, KRK and Maestro fans as we continue to work closely with premium partners, develop unique products for specific markets, and to drive culture aligning global strategies and local activations.Gibson:*
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*About Gibson:*ibson, the leading iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for 130 years. Founded in 1894 and headquartered in Nashville, Gibson Brands has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies. The Gibson Brands portfolio includes Gibson, the leading guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone, which has been on every stage since 1873, Kramer, the original MADE TO ROCK HARD guitar brand, MESA/Boogie, the home of tone, KRK, behind great music for over 30 years, and Maestro, the founder of effect pedals. Gibson Brands is dedicated to quality, innovation, and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson Brands. Explore more at Gibson.com, Gibson App, and on Gibson TV, follow us on Instagram, X and Facebook, and visit us at the Gibson Garage.
