In a glittering ceremony held in Belgrade on December 6, Air Serbia, the national carrier of Serbia, was honored with the “Tourist Flower” award for the year 2023. The accolade, presented by the Tourist Organization of Serbia (TOS), marks the 38th edition of this prestigious recognition, bestowed upon companies that exhibit outstanding dedication to the tourism sector and contribute significantly to Serbia’s travel industry.
Jiri Marek, the CEO of Air Serbia, accepted the award from Marija Labović, the Director of TOS, who commended the airline for its high-quality services, professionalism, and remarkable contribution to the growth of tourism in the region.
Labović emphasized the enduring partnership between Air Serbia and TOS, praising the unwavering support that has played a pivotal role in the airline’s success.
“The Tourism Flower is an award with a 38-year tradition and, as our slogan says, for ten of those years Air Serbia has been cherishing your memories. Thank you for acknowledging our efforts and activity in promoting this beautiful country, known for its hospitality, positive spirit, and rich history and culture. In the years to come, we will do our best to honour this special award and promote the beauty of Serbia,” expressed Marek during the ceremony.
Expanding Horizons: Air Serbia’s Strategic Partnership with Lufthansa Technik
Photo: Air Serbia
Adding to the celebratory mood this year, Air Serbia announced a significant development in its operations with the signing of a five-year contract with Lufthansa Technik. The agreement, inked at Air Serbia’s headquarters, focuses on the comprehensive maintenance, repair, and overhaul (MRO) services for the entire A320 family aircraft.
“We have ambitious goals for our airline, and if we look toward the end of the next decade, our airline could have more than 50 aircraft. This requires a reliable partner that supports us with the best possible services – also at our home base in Belgrade. The partnership with Lufthansa Technik will, therefore, contribute to the operational excellence of Air Serbia,” CEO Jiri Marek expressed optimism about the partnership.
The contract, set to commence in January 2024, encompasses Total Component Support (TCS) and includes spare parts pooling and home base services for the required components in Belgrade. This strategic move aims to fortify Air Serbia’s commitment to maintaining the highest standards in aircraft maintenance and operational efficiency.
Kai-Stefan Roepke, Senior Vice President of Corporate Sales EMEA at Lufthansa Technik, expressed enthusiasm about the collaboration, stating, “We are very pleased to be selected by Air Serbia as their preferred partner for the component support of their Airbus A320ceo family fleet. Our modern component services offer excellent quality and will enable our customer Air Serbia to achieve top performance.”
