Kicking off CES 2024, iconic Italian design house Pininfarina is partnering with AC Future, a leading innovator in developing futuristic living solutions, to conceptualize and design an extraordinary mobile living space known as eTH – Electric Transformer House. This cutting-edge product aims to harmoniously blend luxurious amenities, smart technology, and eco-friendly features to embrace the mobility demands of the future. AC Future’s eTH showcase booth (also designed by Pininfarina) is located at LVCC, West Hall — Booth #6379.
[(https://novitapr.us19.list-manage.com/track/click?u=f2437c341c2d477889d2e3931&id=d803473224&e=d134fd7587)AC Future introduces eTH, electric Transformer House, designed by PininfarinaMore than just an RV, eTH offers a sustainable living platform, providing an extraordinary travel and living experience with various expandable structures tailored to everyone’s living habits and preferences. It caters to individuals and families seeking short-distance adventures and highly customized additional spaces to complement their primary residence.Each product features Starlink connectivity, copilot assistance, and customizable interior and exterior color options, ensuring an optimal experience in living, working, and traveling. With the desire for nontraditional and alternative travel accommodations on the rise (contributing to 18% of the global demand for lodging in 2023, according to the American Society of Interior Designers and JLL), the eTH offers the perfect combination of comfort and excitement for the post-pandemic world.[(https://novitapr.us19.list-manage.com/track/click?u=f2437c341c2d477889d2e3931&id=1e55f8a2c1&e=d134fd7587)“Our collaboration with Pininfarina on the Electric Transformer House is not just about designing a living space; it’s about reimagining the way people experience off-grid living. With Pininfarina’s experience in innovative product design across industries, they were a natural fit for the partnership,” explains AC Future Owner Arthur Qin. “We are tapping into the growing enthusiasm for mobile lifestyles among all demographics, and our innovative approach is strategically positioned to provide a unique experience that aligns with the eco-conscious values of our customers.”*heck out the [PRESS KIT](https://novitapr.us19.list-manage.com/track/click?u=f2437c341c2d477889d2e3931&id=8997733649&e=d134fd7587) for a press release + renderings of the machine.* If you’re interested and would like to learn more, we’d be happy to set up a chat or share questions with the AC Future team and/or designers from Pininfarina.
