By Jess Jones
Vape and CBD products manufacturer Chill Brands Group has said its existing vape products are excluded from government plans to ban disposable vapes, set to be announced this morning.
Chill Brands released astatement on Monday saying its existing nicotine-free vape products do not count as disposable e-cigarettes because they have USB-C recharging ports.
“This feature sets Chill Brands’ vape product apart from more commonplace disposable options, providing for a longer period of use by consumers,” the London listed consumer goods company explained.
On Monday morning Prime Minister Rishi Sunak is set to announce a nationwide ban on disposable and single-use vapes as the government clamps down on the e-cigarettes.
Chill Brands also said it is gearing up to roll out a “reusable pod system vapour device” and will ramp up efforts to put this product on shelves.
Chief executive of Chill Brands, Callum Sommerton, said: “The vaping landscape is constantly evolving, creating opportunities for businesses that are able to navigate the regulatory environment.
“Chill Brands Group is an agile company, and we are prepared to adjust to any legislation that may be enacted.”
The proposed ban is expected to enter into force at the end of 2024 or the start of 2025. It comes as the government is attempting to create the first smoke-free generation.
