'Investors In Cannabis And Other Markets All Look For These Three Things:' CFO Spills The Tea

Mark Collins, the CFO of Grupo Flor and upcoming speaker at the Benzinga Cannabis Market Spotlight: California event, brings a fresh mindset to the financial challenges and opportunities within the cannabis industry. His focus on open communication and stakeholder engagement has set a new standard for navigating California’s complex cannabis regulations. “Keep communicating; no matter how tough the conversations can be, it is better to have them than not,” Collins shares, emphasizing the importance of dialogue in maintaining positive relationships with regulatory bodies.

Investment Strategies for Today’s Market

The landscape of cannabis investment has transformed significantly since the heady days of 2018/2019. Collins points out the shift towards more informed and purposeful investment, highlighting the critical elements that attract today’s investors: a competent team, proven revenue, and a distinctive business proposition.

“Investors in both cannabis and other markets all look for three things: the right people, revenue, and uniqueness,” he explains, underlining the evolved investment criteria in the cannabis sphere.

Champion for Community

For Collins, diversity and community engagement are ethical and strategic business decisions. He believes that a management team reflective of the diverse consumer base in cannabis is better equipped to make informed decisions.

“Diversity is not only important from an inclusiveness point of view but also because it makes great business sense,” Collins states, acknowledging the role of diverse perspectives in driving Grupo Flor’s success.

Anticipating the Benzinga Cannabis Market Spotlight

As Collins prepares for the Benzinga Cannabis Market Spotlight event, he remains modest about the specifics of his presentation but is eager to contribute to the discourse. “There’s no earth-shattering news I plan to share; I am just grateful to be included in such an important event with great folks attending,” he remarks, setting the stage for an engaging session filled with practical insights and thoughtful reflections on the future of cannabis finance.

Benzinga Cannabis Conferences are coming to Los Angeles. Join the Benzinga Cannabis Market Spotlight: Californiaand unlock the future of cannabis at the premier networking event in Culver City on February 22. Connect with top industry leaders like Alegrete, gain insider insights into the investment landscape, and shape the evolving markets in California and beyond. Don’t miss this chance to be at the forefront of the cannabis industry’s growth and innovation! Join now.

Photo: Grupo Flor (Mark Collins)