Technology services and outsourcing firm Accenture announced on Tuesday it had agreed to acquire GemSeek Consulting, a Bulgarian customer experience analytics provider, for an undisclosed sum.
Max Morielli, president for Europe, the Middle East and Africa for Accenture Song, said the combination "will define new ways of engagement that will drive growth during these times of change."
Founded in 2011, the Bulgarian company helps industries with their customer experience programmes and find operational efficiencies.
Post transaction, GemSeek's over 170 staff members will join the Accenture Song arm of the Accenture's business.