A significant number of Android users who switch to Apple Inc.'s (NASDAQ:AAPL) iPhone are opting for older models, prioritizing value over the latest technology, according to the latest analysis by Consumer Intelligence Research Partners or CIRP.
What Happened: An analysis by CIRP revealed that a substantial portion of iPhone buyers, about 10% to 15% of the total, are former Android users. These switchers are showing a preference for older iPhone models over the latest offerings.
"Overall, Android switchers, who represent 10-15% of iPhone buyers in a given quarter, tend to buy older and thus less-expensive models," the report stated.
Over the 12 months leading up to December 2023, 29% of these switchers chose the iPhone SE, iPhone 12, or iPhone 13 models, compared to 21% of existing iPhone users who upgraded to the same. Interestingly, a significant number of Android switchers also purchased higher-end iPhone models.
The analysis of iPhone 14 and 15 Pro and Pro Max models in 2023 revealed that 37% of Android switchers opted for these premium versions, compared to 43% of existing iPhone users.
Two primary factors drive the trend.
Firstly, many Android switchers use less expensive Android devices, making transitioning to similarly priced iPhones a more comfortable financial decision.
Secondly, the appeal of entering Apple’s “walled garden,” with its exclusive features like iMessage and FaceTime, provides a perceived value that doesn’t necessarily require the latest and most expensive iPhone.
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Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.
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