Britons urged to buy 'exclusive' Barbie number plate which has gone on sale for staggering £1million

A private licence plate named after the iconic brand, which has been rejuvenated by the 2023 movie Barbie starring Margot Robbie, is available to purchase for over £1million.

The number plate is currently on sale with Absolute Reg offering drivers the private plate, BAR81E.

Fans of the box office smash hit can get their hands on the luxury plate, even if it requires them to break the bank.

The website offers a platform for motorists to trade number plates, with the owner of the Barbie plate hoping the Oscar-nominated movie will help them find a buyer.

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Margot Robbie and a photo of Barbie car

Jake Smith from Absolute Reg, said: “This number plate is perfect for fans of the Barbie movie and it would look fantastic on a pink Corvette.

“It will appeal to Barbies and Kens alike but buyers will need to dig deep for the privilege of owning this exclusive number plate.”

To purchase the BAR81E licence plate, drivers must have a vehicle registered after January 1, 1967.

The DVLA runs auctions monthly that allow drivers an opportunity to bid on new plates, including 2FU which went for £58,010, while 8XN sold for £42,010.

The next online auction will run from Wednesday 20th March to Tuesday 26th March 2024. The plates available include 239A and 2022A which have starting prices of £2,500.

AAA 666A is also up for grabs with a starting price of £250 and is available for vehicles registered as new on or after February 1, 1963.

Elsewhere, 50I0 sold for £27,010 and A9IIGTS was purchased for £25,260.

The DVLA has very clear rules when it comes to number plates with harsh penalties in place for drivers who may not be displaying them correctly.

Drivers must show the registration number correctly, drivers cannot rearrange letters or numbers, or alter them so that they’re hard to read.

Failure to comply could result in drivers being fined up to £1,000 and the vehicle failing its MOT test if the incorrect number plates are displayed.

The current vehicle registration number format which was introduced in 2001 consists of two letters which refer to the region in the country where the vehicle was first registered.

It also includes two numbers which show when the vehicle was issued and is followed by three letters chosen at random.

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Barbie licence plate

For personalised plates, fewer letters can displayed, but drivers will have to pay for this privilege.

The DVLA warned that it is an offence to alter, re-arrange or misrepresent the registration with a maximum fine of £1,000 for breaching the rules.