On Wednesday, X chief Elon Musk told his users that he was pulling out of his business deal with fired CNN commentator Don Lemon.
The cancellation announcement comes two months after Lemon announced that he was working with Musk to have X sponsor a new daily show.
"His approach was basically just 'CNN, but on social media', which doesn’t work, as evidenced by the fact that CNN is dying," Musk wrote in a Wednesday X post.
"And, instead of it being the real Don Lemon, it was really just Jeff Zucker talking through Don, so lacked authenticity. All this said, Lemon/Zucker are of course welcome to build their viewership on this platform along with everyone else."
