Meghan Markle has finally unveiled her new lifestyle brand, American Riviera Orchard, which has been on the tip of experts’ wagging tongues for months.
The Duchess of Sussex has made a comeback to social media after years of keeping away from Instagram. Meghan Markle left her accounts when she married Prince Harry in 2018. The royals didn’t re-open any of their profiles when they stepped down as senior members of The Firm two years later, but it’s been speculated the 42-year-old has been eyeing up a return for some time. Last year, sources claimed Meg, mom-of-two, was preparing to launch her own lifestyle brand to compete with other high profile celebrities, such as Gwyneth Paltrow. And it’s true. Meet American Riviera Orchard, by Meghan Markle.
Meghan Markle’s American Riviera Orchard gets Instagram
The account, which says it was established in 2024, has a link to the website, which is blank. Only the American Riviera Orchard logo is visible right now, a project by Meghan Markle.
Fans can sign up to a waitlist for news, offers and products but there has been no details on what it actually is.
Sources are saying it’s a lifestyle brand and trademark documents seen by Page Six say it will sell home goods, edible treats like jellies, jams and spreads, as well as tableware; cutlery, table linens and drinkware. The filing also covers cookbooks.
“The American Riviera Orchard mark is filed in the category of Meats and Processed Food Products, Fabrics, Hand tool Products, Advertising, Business & Retail Services, Education and Entertainment Services, Computer Products, Electrical & Scientific Products, Paper Goods and Printed Material, Houseware and Glass Products”, it reads.
Apparently, she has been “working on this for over a year”.
Information is scarce, including when it will go live, and considering her Spotify podcast took 18 months to arrive, fans may lose interest pretty quickly. Act fast Meg.
After the Instagram released the brand’s logo, and a short clip on Stories which shows Meghan touching flowers, cooking in the kitchen and standing at the end of the hallway, it didn’t provide anything else.
The cryptic website only has the logo again and a waitlist, that fans claim they’re already signing up for.
The new Instagram account is under American Riviera Orchard not Meghan Markle, and has 350k followers in less than 24 hours.
‘Another scheme to make a buck’
American Riviera Orchard by Meghan – never signed up to a waitlist so fast! Now how do i get on the PR List #americanrivieraorchard #meghanmarkle #harryandmeghan #americanriviera #lifestyle #lifestyleblogger #montecito #royalfamily #princeharry
New York Post columnist Johnny Oleksinski has slammed the brand, even though Meghan Markle’s American Riviera Orchard has been live for 24 hours. Well, it hasn’t been ‘live’ at all as there site is empty.
He wrote: “Duchess Do-Little herself, Meghan Markle, has unveiled yet another harebrained scheme to make a buck.”
Before adding: “The Goopy project sounds like a name one of her Montecito, Calif., neighbors might give their third-born child…”
Johnny continued: “Let me call it now: This glorified Etsy page, if it ever gets off the ground, will be one more embarrassing blip.”
He also brought up the royal’s old blog, The Tig, which she wrote between 2014 and 2017 before dating Prince Harry. But she gave it up when the two became serious. The commentator believes her new venture may follow the same path as failed projects such as Spotify, where her Acrhetypes podcast was axed after a short season of just a dozen episodes.
Only time will tell.
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