Despite all the issues Everton are facing off-the-field, there can be no doubting the exciting new dawn that awaits the club at their new Bramley-Moore Dock stadium.
The design of the new 52,000-seater stadium clearly centres around maintaining the club’s core values, ensuring the preservation of the surrounding area, and upholding the World Heritage site upon which it’s built. The fact that three main pedestrian gates for the stadium have been manufactured just a mile from the build shows the club’s desire to maintain the stadium’s attachment to the surrounding area.
Another exciting development for Evertonians is that preparations for the pitch’s construction will start in May. Once the immaculate turf is laid, fans can imagine what Premier League football could look like at their new home.
The move is set to take place at the start of the 2025/26 campaign, and work has progressed rapidly over the past months. It’s now at a stage where commercial considerations must be dealt with before the move from Goodison Park.
One aspect that will play an essential role in driving revenue is hospitality. Tottenham, for example, have numerous premium packages available for their Premier League fixtures. Tickets and season tickets are often purchased for exorbitant prices and provide another source of revenue.
And it seems Everton are close to selling all their hospitality seating available at their new ground.
What has Jamie Carragher done at Everton’s stadium?
One man who is looking to take advantage of Everton’s hospitality packages is Jamie Carragher.
The INews reports that the former Liverpool defender is interested in buying two of the plush seats for the blue side of his family.
The seats are believed to be the most expensive in the stadium, retailing at £50,000 per season for the pair.
The seats sit in an enclosure just above the dugouts and are the first lounge seats ever to go on sale in the country. INews claims the seats—complete with armrests, cup holders, and mini TVs—have proved so popular that there is now a waiting list.
Everton must tie up another commercial aspect
Hospitality has become a massive part of modern-day football, and the board must maximise the new stadium’s commercial possibilities.
£50,000 is a significant amount of money, but some people are more than happy to commit to that sort of investment. Before the stadium opened, the club was already set to generate further revenue.
Another aspect that also needs to be resolved is the stadium’s naming rights. In 2022, Everton partnered with Elevate Sports Ventures as the board sought the best advice regarding the stadium’s name.
By leaving the naming rights open, there should be optimism that a prestigious agreement will be announced before the move next year.