German Football Federation switches to Nike from Adidas from 2027

The official jerseys of the German national soccer team for the upcoming European Football Championship 2024 (UEFA EURO 2024) and the official match ball are on display at the headquarters of sporting goods manufacturer adidas AG. Daniel Karmann/dpa

The German Football Federation (DFB) said on Thursday its national team kits will be made by US sportswear giant Nike from 2027 rather than long-standing German supplier Adidas.

The DFB and Adidas are so close that the Germany men's team often bases itself at the Adidas headquarters near Nuremberg and will do so again for the home European Championship in June and July.

The deal with Nike runs until 2034, the DFB said in a statement.

Switching from Adidas - a world renowned German brand - would have been unthinkable for the DFB just a few years ago but the body is under considerable financial pressure.

"We look forward to working with Nike and thank them for the trust they have placed in us. The future partnership will enable the DFB to continue to fulfil key tasks in the coming decade with a view to the comprehensive development of football in Germany," DFB president Bernd Neuendorf said.

"But one thing is also clear: until December 2026, we will be fully committed to the joint success of our long-standing and current partner Adidas, to whom German football has owed a great deal for more than seven decades."

The news comes just days after Adidas released Germany's new away kit, which raised eyebrows because of its bright pink colour and was panned by some fans online. Germany's away kits have generally been green or black and red over the last 30 years.

DFB treasurer Stephan Grunwald spelled out that money had been a major factor in the deal.

"We are grateful to be able to look forward to an economically stable future again as an association thanks to the commitment promised by Nike," he said.

This is not the first coup Nike has made in football. England kits were made by British company Umbro for years before the US firm took over in 2013 while it also usurped Adidas to make France kits from 2012.

Germany's men and women have won every single one of their World Cups or European Championships while wearing Adidas during a 70-year partnership.

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