By Jessica Gibb
Meghan Markle stunned the world with the shock launch of her lifestyle brand.
Now American Riviera Orchard's logo has been called 'cheap' by experts. The Duchess of Sussex was tipped to 'make six figures' within weeks of launching American Riviera Orchard, business experts claimed.
It comes as Prince Harry's wife was accused of using Princess Diana’s legacy to promote her new business. Now Lita Rebello, head of design at Own Your Space has given an insightful critique into the brand's identity, paying particular attention to the logo. The logo, crafted to symbolise the brand’s core values and aspirations, has sparked a lively debate on its design choices and overall impact.
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From its intricate crest to the nuanced script font, Lita Rebello, breaks down the elements that have led to a diverse range of opinions among design enthusiasts and the brand's audience.
She said: "They have got creative with the logo’s crest by hiding the initials in there, but it’s so messy that it’s almost impossible to notice. It’s like they were aiming for clever, but it ended up being a bit of a puzzle that's hard to solve."
"The whole design of the logo feels like it was rushed, with too much going on at once. It's like someone didn’t know when to stop drawing. Because of this, it's tough to make out any clear shape or idea in the mess."
"They picked a fancy handwriting style for the text but once you scale it down to a normal size, good luck trying to read it. The thin lines of the script just blend together, making it a strain on your eyes."
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"To fix the reading issue, they threw in a shadow behind the text, thinking it might help. But honestly, it just looks old-fashioned, like a trick from way back in the day. It doesn’t do much other than make the logo feel dated."
"It feels like they were shooting for something high-end and sophisticated with the design, but it doesn’t quite hit the mark. Instead of coming off as upscale, it feels more like it’s trying too hard and ends up looking a bit cheap and not as elegant as intended."
Meanwhile Meghan and and Prince Harry are believed to have broken a major royal rule on their wedding day, according to sources. The Duke and Duchess of Sussex's wedding was snapped by photographer Alexi Lubomirski - but one picture is said to have caused a commotion.
The couple married at St George's Chapel in Windsor in May 2018. After the stunning ceremony, Meghan stopped to have pictures on the steps. Speaking about the wedding snap of Meghan with her bridesmaids and pageboys, Samantha Gilchrist - founder and CEO of the Gilchrist Collection told Hello! that the picture captured was a great deal more 'relaxed' than the usual ones taken at royal weddings.
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