Starbucks is preparing to roll out new Spring merchandise that is set to include Mother’s Day gifts, a new drink, and a Global Merchandise Collection.
It’s been a busy year for Starbucks so far as the coffee house already released lavender drinks and olive oil infusions. But they are not stopping there.
New Spring merchandise alert from Starbucks
In a press release on Tuesday, Starbucks unveiled its upcoming range that is practically guaranteed to have you in a Springtime mood.
Described as “vibrant, tangy and caffeine-free”, Starbucks’ new Lemonade with Lavender Powder is bright red and packed with floral flavoring. Of course, this follows the overwhelming success of their lavender matcha and lavender latte drinks from February.
Starbucks is also launching a line of their signature tumblers and mugs that are marketed as the perfect gifts for Mother’s Day on May 12. Priced at $24.95, the purple prism cold cup “reflects vibrant hues as it shines in the light.”
Next up is the 12oz yellow prism luster tumbler, which is priced at $22.95 at both Starbucks and retailers who carry the brand. Starbucks is also cashing in on the rising Stanley Cup trend with the first crossover for $49.95.
The final two pieces of merch are designed with exotic floral themes in vibrant yellow, blue, green, and red. The design comes in a 24oz cold up for $19.95 and a 14oz mug for $14.95.
Alongside a bespoke Mother’s Day gift card, the brand also reminded customers to play the scavenger hunt game for a 50% off coupon.
What is the Global Merchandise Collection?
Alongside the stunning new merch, Starbucks is also starting a discovery series that pulls together unique artwork and vibes from across the world. Each mug is designed with a specific US location in mind, from California to North Carolina, Seattle to New York City.
The promotion is starting with 20 U.S. cities before moving on to the rest of the country, Canada, and eventually, the rest of the world.
