As the 2024 NFL Draft nears, a fresh class of athletes prepares to dominate the professional football scene while simultaneously making notable moves in the business arena.
This year, six exceptional draft prospects are demonstrating their athletic skills as well.
Still, they are also capturing attention for their intelligent investments and clever partnerships. These emerging talents are set to redefine the essence of a sports superstar in today’s world. Here’s a glimpse at these potential investment stars and their impactful activities on and off the field.
Brock Bowers: Building A Conservative Portfolio
Brock Bowers, the tight end from the University of Georgia, has been strategically building his NIL portfolio with a conservative approach. Represented by Dan Everett, Bowers has secured partnerships with major brands such as Zaxby’s, NoBull, Topps, and Dick’s Sporting Goods.
His portfolio also includes deals with Associated Credit Union and the personal injury law firm Morgan & Morgan. Despite his high NIL valuation, Bowers has chosen to prioritize his athletic commitments, even turning down an offer from Tom Brady’s clothing line to avoid missing training sessions.
Rome Odunze: Adidas’ First Football NIL Signing
Washington Huskies wide receiver Rome Odunze has joined Adidas under their NIL program, becoming the brand’s first football student-athlete. Odunze, a captain at Washington, led the Pac-12 in receiving yards last season and has already gained significant recognition, including a spot on the AP’s Preseason All-America First Team. His partnership with Adidas is part of a broader effort to support student-athletes and promote equality in sports.
Caleb Williams: From Heisman To High Earner
Caleb Williams, the standout quarterback from USC and the 2022 Heisman Trophy winner, is projected to be a top pick in the 2024 NFL Draft. Already earning what some speculate to be NFL-level income through NIL deals, Williams has partnerships with brands like Dr. Pepper, Nissan, and Wendy’s. His considerable earnings from these deals set a new standard for college athletes.
Roman Wilson: Strategic NIL Moves To Pay Off
Michigan’s Roman Wilson, known for his critical role in the Rose Bowl victory, has effectively used NIL to boost his brand. His partnerships with Crocs and Accelerator have garnered significant attention, further amplified by his game performances. Wilson’s off-field endeavors include charitable efforts, such as collaborating with Drip House Coffee Co. and Aloha United Way to aid wildfire relief in Maui.
Michael Penix Jr.: A Promising Start With Adidas
Michael Penix Jr., quarterback for the Washington Huskies, has marked a stellar start to his season and NIL journey. As one of the first two college football athletes signed by Adidas, Penix sets high standards on and off the field. His early success this season includes leading the Pac-12 in passing yards and touchdowns, bolstered by a strong partnership with Adidas.
Dallas Turner: From the Field to Finance
Dallas Turner, a top pass rusher from Alabama, has expanded his career beyond football by investing in the US SailGP team. This venture includes celebrity investors like DeAndre Hopkins and Issa Rae and represents the largest sale in SailGP history. Turner’s involvement highlights a trend among athletes leveraging their NIL to create lasting financial opportunities.
These six athletes are not just preparing for a future in the NFL but actively shaping their financial landscapes, ensuring that their influence extends beyond the playing field. As the draft approaches April 25, these prospects are already making significant strides in sports and business.
Why You Should Attend Benzinga’s Draft Event
Benzinga is a leader in the events space. It has the experience to connect its audience with speakers, panelists, and other attendees. The financial media company has organized 32 ‘Business Titans’ events and is known globally for its popular, high-profile gatherings.
The Benzinga Sports Business Titans event features a strong lineup of speakers from the sports and business worlds. Each guest will share their journeys of entrepreneurship and investments.
Athletes, social media stars, and business leaders will share advice and provide a behind-the-scenes look at how sports and business often intersect. This event features former and current athletes and critical business voices. Join Benzinga for the 2024 Sports Business Titans. Get tickets here.
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