Reform is unsettling the party political elite, the latest YouGov voting intention polls have the Tories on 18 per cent (-2), Labour on 44 per cent (-2) and Reform on 15 per cent (+2).
Reform led by Richard Tice with the backing of Nigel Farage has seen a huge surge in support from 2019 Tory voters and Brexiteers.
Some 31 per cent of Tory voters in 2019 have now transferred to Reform while 32 per cent of Leave voters are opting for the right-wing rebels as their party of choice.
The latest YouGov data shows the Tories have their lowest vote share of this Parliament.
The last time they recorded a lower share was during the turmoil of the 2019 May European Parliament elections under the then Prime Minister Theresa May.
The current Tory vote share also matches the lowest Labour ever received under Jeremy Corbyn - from about the same time period in the summer of 2019.
But why are Britain's traditional Tory voters leaving in their droves and transferring to Reform?
Now in association with the Legatum Institute and the People's Panel, we look at the core issues that are encouraging voters to switch their allegiance to Reform UK.
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In a poll of 3,400 Reform voters, we analyse the core important issues affecting their vote.
One key result revealed some 37 per cent said stopping the boats and illegal migration was a key determiner of how they would vote.
A further 26 per cent said the level of immigration in Britain was the core factor.
Just 10 per cent said the economy and cost of living was the most important issue in determining their vote.
While 85 per cent of Reform voters polled believe that life in Britain today is worse than it was 30 years ago,
Some 60 per cent said globalisation had made life worse in Britain.
Meanwhile, 70 per cent said climate change and Net Zero policies had made life worse.
Richard Tice spoke on the recent surge in Reform support, he said: “Smallest gap so far between Reform and Tories, just 3 per cent…. How long til Reform UK equals them?”
The British voters will decide.
