Balenciaga‘s latest release pays homage to BFRND, a groundbreaking artist whose music has been the backdrop for Balenciaga’s shows since 2017.
This collaboration is part of the Balenciaga Music series, offering fans more than just merchandise — it’s a whole experience.
The highlight is an 8-bit game that celebrates BFRND’s journey with Balenciaga. Players navigate through virtual environments inspired by Balenciaga’s iconic shows, collecting special items while dodging obstacles.
It’s a fun way to explore BFRND’s work with the brand, with levels corresponding to recent seasons. The first three video game levels are available to everyone through a dedicated mini-site, WeChat, or a touchscreen at select Balenciaga stores.
Meanwhile, unlocking the fourth level requires special merchandise with NFC chips, which fans can find on the Balenciaga x BFRND tees and zip-hoodies.
Indialogue with HighSnobiety, BFRND said: “The NFC chip is very interesting. It gives a new dimension to a piece of merch.”
He added: “In this case, I chose the idea of an all-access pass you usually get in concerts as a key to unlock a secret level of the game.”
In addition to the game, there’s a curated playlist spanning four hours, offering a glimpse into BFRND’s diverse influences. From ’90s grunge to contemporary goth and nu metal, the playlist covers a wide range of sounds. And with artists like Nancy Sinatra, Sade and Lana Del Rey, it’s clear that Balenciaga likes musical diversity.
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