'Perro Sanxe' lives on: Spanish PM's party looks for youth vote in European elections campaign

Pedro Sanchez during election campaign. ©Palomeque

The Spanish Socialist Workers' Party (PSOE) started its European election campaign at the Rambleta Theatre in Valencia on Thursday.

Many young people, like Ivan, Javier, Carlos, Gabriel, and Sara, attended from the socialist youth of Valencia. They are some of the 20-somethings who have found inspiration in Spanish Prime Minister Pedro Sánchez's policies.

The success of a viral meme called "Perro Sanxe" — a play on words with the derogatory name referred to by his opponents turned online meme commonly used by Sánchez and his supporters — helped the party in their general election campaign on 23 July.

Now, the PSOE is trying to recreate this success in their latest electoral campaign.

The socialist party previously managed to capture at least 40% of the youth vote, according to the demographic data company Cluster17.

"The PSOE is bringing together a lot of young people because in the end the message is diverse, and it is a little at the end the image of the Europe we want. A diverse Europe, a tolerant Europe", explained Javier Cárceles, sitting with other members of the Socialist Youth Group.

The polls put Sánchez in a good position, suggesting that his party could win Spain's European elections.

Watch the full player in the video above.

© Euronews