Kylie Jenner shares “all she needs for a weekend” in her latest Sprinter ad campaign, and although the reality TV star is likely being tongue in cheek with her caption, critics can’t help but weigh in on Kylie once again.
The Kardashians season 5 sees mom of two Kylie Jenner break down in tears over the criticism she receives online. Comments on her appearance range from constant “pregnancy” rumors to people cruelly comparing her looks to Michael Jackson. The mom and makeup mogul may be raking in more than most but it doesn’t mean she no longer has feelings. The lid is lifted on the reality of her world in the latest Hulu show season.
Kylie Jenner’s Sprinter ad
Taking to Instagram on May 27, Kylie shares two new snaps from her latest Sprinter drinks campaign.
The 26-year-old is seen sitting on some grass wearing a white vest dress with her hair in retro-style rollers.
With a super sunny backdrop, Kylie appears to be cooling off with the beverage brand as she holds one can of Sprinter and sits beside a case of many more cans.
She also sits opposite a desk fan which is placed on the grass – not too far from her red sandals.
Fans aren’t getting it
As it seems Kylie is giving some kind of ‘sunkissed relaxation’ vibes in her snaps, fans are baffled by the latest Sprinter campaign.
One commented on IG: “What a meaningless photo.”
More also created a Reddit thread purely to discuss the advert.
Many said they didn’t understand the “art direction” of the campaign, writing: “This would’ve been 10x better by a pool with cute umbrellas etc. I don’t understand the art direction for her recent campaigns.”
More commented on how the businesswoman is “cosplaying poor.”
Kylie’s critics appear to be relentless as more comment: “This would hit 10x harder if instead of regular rollers her hair was done with sprinter cans and she was by the pool. Her photoshoots for her brands never get the vibe 100% down somehow.”
Another questioned the practicality of it all, writing: “I know this is so dumb to even comment on but I’m just imagining how long of an extension cord you need to plug that fan in.”
During The Kardashians season 5, Kylie is seen breaking down in tears over the criticism she receives online.
She asks her sister, Kendall Jenner: “Why is it okay in 2024 to talk about someone’s looks so much?”
Kylie adds: “I’ve never cried about this before but I guess it does affect me…”
Kylie’s leg scar
While lots of people were busy critiquing Kylie’s ad, some defended her and said they understood the campaign: “I see it more as like a picnic outside in the country.”
More said their attention was going elsewhere as Kylie displayed a large scar on her leg in the snaps.
Commenting on Kylie’s latest post, a Reddit user asked: “Did Kylie ever reveal how she got that scar on her leg? I think it’s so cool that she never tries to hide it. I’d love to know the backstory!”
Anyone who remembers the early Keeping Up With the Kardashians episodes will recall Kylie and Kendall being pretty wild in their younger years.
The reality TV star previously explained how she got the scar from an injury at around five years old.
She told Elle: “…My sister and I were playing hide and seek, and I hid inside this really tall, enclosed gate… After a while, when my sister didn’t find me, I had to climb up on this sharp pole sticking out from the gate. I slipped, and the pole went into my leg.”
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