Lady Gaga is the queen of constantly reinventing herself, but deep down, she insists she just wants to be authentic.
"When I was younger, I was a lot more in tune with what people were writing about me. I was always keeping myself up-to-date with the sentiment around my music or my fashion," the star, 38, told POPSUGAR in a new interview. "Nowadays, and especially since I'm in my early 30s, I've learned that the most important thing to own about yourself is your mind, and your heart, and your imagination. I'm reminded that my values and creativity are the most important, and that then steers you away from the minutia of worrying what one or two people say about you on the internet. You should not sacrifice who you are to please people on the internet. Focusing on who you are and what you have to say — that is what's beautiful."
Part of the singer's journey includes focusing on her beauty brand, Haus Labs by Lady Gaga, however, she is also working on reinventing that, too. "What I realized early on with this company is that I had a lot to learn," she shared. "I might have been an expert in my own makeup, and the way I like to do my makeup on stage or the red carpet, but I had to become an expert in the makeup for the world and for everyone else. So we got to work."
Haus Labs is now focusing on on sustainability and ingredients, in addition to new formulations.
Makeup always always been important to the "Born This Way" songstress.
"I suffered so much when I was much younger, especially in my teenage years," she said. "I felt so mercilessly bullied. I didn't feel beautiful on the outside. When I discovered makeup, I realized that I could create any person that I wanted to be at any given moment."
"Whether it's music, or movies, or modeling for incredible photographers, the makeup I'll wear is totally different," she added. "It's staged. That's what I love about makeup: it's intricate and nuanced in the way that you can experience it. I take a lot of artistic license depending on what I'm doing. Everything from what I did with 'Applause' when I had paint all over my face for 'Artpop' to 'Joanne' where I took everything off and wore nothing but concealer at times — what you can do with makeup, it's endless. That's why this company means so much to me: I took a love for makeup that I have and a love for transformation that I do over and over again and poured it into each of these products."