US corporations are beginning to row back on Pride Month gestures after a public backlash, according to a political commentator.
Neil McCabe from RedState made the claim on GBN America, claiming there is a sense of “exhaustion” across the country with regards to the celebration.
Pride Month is marked every June in America and often sees companies embracing the festivities by offering themed products or putting on events.
But according to McCabe, interest is starting to wane and corporations are beginning to row back on their usual offerings as a result.
“We saw Target lose sales in June because of their Pride celebrations”, he said.
“We are seeing some large companies tacking back their prideness.
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“I think that’s just exhaustion and ‘enough already’. I think that a lot of regular people thought, ‘OK, we’ll give you a Pride Month’.
“Just because there’s a Pride Month doesn’t mean I want you grooming my kids or changing their pronouns at school or allowing men and women to compete at sports.
“There’s this escalation and buy-in. Pride Month was supposed to be the payoff.
“It’s critical when you remember that once you start messing with kids, that’s when things get crazy.”
Target, a popular discount retailer in America, reportedly shrunk its LGBTQ-friendly collection to just 75 products this year, down more than 2,000 a year ago.
The chain suffered boycotts last year as a result of its ramped up Pride marketing and cut its assortment by 96 per cent this year as a result.
Last year, customers fumed over “tuck-friendly” women’s swimsuits that allow trans customers who have not had gender-affirming operations to conceal genitalia.
Threats made to staffers prompted the company to reduce its in-store displays.
The backlash was similar to the boycott launched against Bud Light, the beer brand sparked furore with its advertising partnership with transgender social media influencer Dylan Mulvaney.