Watch: Jon Stewart issues blistering takedown of corporate exploitation of Pride Month

Photo by Drew Angerer/Getty Images

Daily Show host Jon Stewart slammed corporations Monday night for exploiting the "decades-long struggle of gay people for acceptance and equality."

The blistering takedown came during Stewart's opening segment, in which he blasted companies like Burger King, Skittles and Target for financially exploiting Pride Month.

"Remember when you were fired from that bank job after you were outed? Well, Burger King does," Stewart said to laughs, "with a burger that has two bottom buns!"

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Stwart said the example was very much real — "not a funny make 'em up."

He then set his sights on candy giant Skittles.

"Scarred by conversion therapy? Skittles is releasing a colorless version of Skittles," Stewart said, again to laughs, "apparently not wanting to confuse gay people with competing rainbows."

He then showed an ad for Oreo, about a family "overcoming a father's deep conservative values." In the ad, a woman named Amy is introduced to her partner's family, including her partner's apparently disapproving father. At the end of the video, the father seems to have had a change of heart — painting a rainbow flag on their fence.

"Did I do it right?" the father asks.

An incredulous and bewildered Stewart can't help but ask, "What the f---?"

"The next time you waste an enormous amount of paint to apologize to your daughter for making her and her girlfriend walk on f---ing eggshells all f---ing weekend, not even saying anything, just standing there with your little glowering beard face, in the shadows ... you paint the fence and give her an Oreo?"

Stewart then launched into Target, which said it would scale back Pride Month merchandise this month.

"What? How will I learn to 'live, laugh, lesbian?'"

He then asks the difficult question, of why Target is "apparently less proud of pride this year," and plays a CNN clip which reports the retail giant has faced backlash over recent collections that celebrate LBTQ people.

"That's the burden corporations must bear," Stewart said. "They care almost too much about the human condition, often finding themselves in the crosshairs of ideologues and fundamentalists. But they stand by their values. Sometimes for a couple of months!"

Watch the full clip below or click here.