By Paul Krill
Billed as “AI for the rest of us,” Apple’s newly launched Apple Intelligence system will serve as a “personal intelligence system” for iPhone, Mac, and iPad.
Announced June 10 and due in beta this fall, Apple Intelligence puts powerful generative AI models at the core of the three key Apple platforms, harnessing the power of Apple silicon to understand language, create images, take action across apps, and draw on personal context to simplify and accelerate everyday tasks. The technology unlocks ways for users to enhance writing and communicate more effectivity, Apple said.
With system-wide writing tools built intoiOS 18, iPadOS 18, and MacOS Sequoia, users can rewrite, proofread and summarize text written for tools such as Mail, Notes, Pages, and third-party apps. Three image creation styles also are supported, including animation, sketch, or illustration, using an Image Playground. Apple Intelligence enables more convenient searching for specific photos while a Clean Up tool finds and removes distracting background images in a photo. For Apple’s Siri voice-based assistant, Apple Intelligence will provide richer language understanding capabilities, Apple said.
Apple on June 10 also said it was integrating ChatGPT access into experiences within iOS 18, iPadOS 18, and MacOS Sequoia, allowing users to access expertise as well as image-understanding and document-understanding capabilities, without having to jump between tools. ChatGPT also will be available for generating content in Apple’s system-wide Writing Tools.
ChatGPT will come to the three platforms later this year, powered by GPT-4o. Built-in privacy protections will obscure personal information such as IP addresses and OpenAI will not store user prompts and requests, Apple said.
