Aston Villa have to raise funds ahead of the 30th June in order to ensure they comply with Premier League profit and sustainability regulations (PSR).
Even with Champions League qualification, Aston Villa have work to do to avoid a PSR breach and the 30th June deadline is fast approaching.
The club looks set to sanction the sale of striker Jhon Duran to Chelsea for a fee of around £40 million with the Colombian keen on a move to the Stamford Bridge club.
On top of this, a swap deal that sees Douglas Luiz head to Juventus and Villa receive Weston McKennie, Samuel Iling-Junior and £16 million in return is edging towards completion.
There has been uncertainty around the fanbase, with Villa fans unsure what business their club will be able to do this summer ahead of a Champions League campaign.
However, this has now become clear, with Villa now told exactly how much money they need to make ahead of the PSR deadline at the end of June.
Aston Villa need significant income to comply with PSR
Swiss Ramble is a well trusted expert in football finance who blogs regularly about the business of football.
On Monday morning, Swiss Ramble posted on their Substack a blog that has run the numbers to tell each Premier League team’s supporters how much money their club needs to raise by June 30th to satisfy Premier League PSR.
This work has given Villa fans the answer to the most pressing question amongst the fanbase currently, with Swiss Ramble confirming that it is their belief that director of footballing operations Monchi needs to raise £58.3 million.
There are some assumptions made within the calculations, such as a 20% commercial increase applied given both Adidas and Betano sponsorship deals starting in 2024/25 and Coutinho being considered likely to leave on a free transfer.
However, without all the information available to the employees at the club this is the most accurate figure available currently and shows that Villa do need to press forward with plans to offload at least two high-profile players.
Aston Villa planned departures should see them meet PSR requirements
As mentioned, Villa are expected to allow both Duran and Luiz to leave imminently.
£40 million for Duran would go a long way to making up the £58.3 million shortfall to meet PSR, whilst the £16 million included in the likely Luiz deal would take the club to £56 million.
This perhaps makes the Luiz deal make more sense. Villa need a quick sale and, with Juventus unable to match their £50 million valuation, a player plus cash deal at least means they should get it done by the deadline.
It should not be too difficult for the club to make up the remaining £2.8 million and it may be that this can be done via players coming to the end of their contract.
It is not an ideal situation for Villa, but provided they satisfy Premier League PSR they will then be able to spend on improving their squad in the rest of the transfer window.
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