Users of X, or Twitter, as it was previously called, can no longer see what accounts have "liked" or hit the heart icon on a post by another user.
The X engineering team announced the move on the platform, telling fellow users it was needed to "better protect your privacy."
X does not plan to do away with likes, however. "Like count and other metrics for your own posts will still show up under notifications," the engineers said.
The main change is that users "will no longer see who liked someone else’s post," according to the engineers' post, which has been viewed over 226 million times and received almost 70,000 now-anonymous likes.
The social media giant had previously said the change was imminent as "public likes" were "incentivizing the wrong behaviour."
"For example, many people feel discouraged from liking content that might be 'edgy' in fear of retaliation from trolls, or to protect their public image," engineer Haofei Wang said recently, when confirming that the move was being planned by X.
The likes announcement followed X last month confirming it would allow pornography to be posted - "provided it's properly labelled and not prominently displayed."
"Sexual expression, whether visual or written, can be a legitimate form of artistic expression," X said.