Sonja Pierer has been appointed new managing director of chipmaker Intel in Germany, the company said in Munich on Friday.
Pierer, a 46-year-old computer scientist, follows Christin Eisenschmid who left the company in March citing personal reasons.
"Intel will continue to make a significant contribution to the ongoing digitalization of the German and European economy in the coming years," Pierer said.
US Chip-maker Intel plans to produce state-of-the-art chips at two new mega factories the eastern German city of Magdeburg.
The German government approved funding of around $10 billion for the project last year.
Once the European Commission approves the move, construction could start as early as next year, after Intel had initially planned for a 2024 start date.
The company expects to start operations in the first factory four to five years after the funding is approved.
Pierer said that with the Magdeburg plants, Intel was sending a strong signal in Europe. The US chipmaker is planning to spend over €30 billion ($32.1 billion) on the site, making it "one of the largest single investments in the history of the Federal Republic of Germany," she said.
Pierer will be responsible for landing orders for the new "Silicon Junction" project, which will not only produce semiconductors for Intel itself, but also for other semiconductor suppliers.
However, costumers will have to be patient as it takes between two and four years to develop the microprocessors needed for the production processes in Magdeburg, according to Intel.