Amazon Prime Day 2024 dates are confirmed

Amazon’s next big sale event has been stamped onto the calendar, with Prime Day 2024 taking place on 16 and 17 July.

Prime Day 2024 is the much-anticipated summer sale where Amazon will discount hundreds of thousands of products, exclusively for its Prime members. The dates apply to Prime Day in the UK, US, France, Germany, Spain and plenty of other countries – although Prime Day in India will be a day later.

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As is typical, the event will run for 48-hours despite Amazon calling it a ‘day’ and the firm promises you’ll get “epic deals on top brands” including Bose, Fitbit, Oral-B, Sony, Ninja, Samsung, Shark and more.

If previous Prime Days are anything to go by, then we’ll see deals on just about every type of product under the sun. No doubt plenty of products will hit lowest-ever prices making it a great time to bag a bargain.

We’ll be intensively shopping the sale for you, looking out for the best Prime Day deals on phones, tablets, smartwatches, air fryers, electric toothbrushes, vacuum cleaners and lots more.

Not everything is as good as a deal as it might seem, but we know how to find and verify the genuine discounts.

You don’t even need to wait for Prime Day to save as, in typical fashion, Amazon is kicking off with plenty of early deals including the following:

“We work really hard to deliver great products at the best prices for customers during Prime Day and throughout the year, from the biggest brands to the 100,000 small British businesses that sell on Amazon. With even faster deliveries and so many shopping, saving and entertainment benefits available, there has never been a better time to be a Prime member. Roll on Prime Day!,” said John Boumphrey, UK Country Manager of Amazon.