Selena Gomez will launch her Rare Beauty line on September 3.
The 'Lose You To Love Me' hitmaker has finally announced the launch date for her long-awaited makeup line, Rare Beauty, which will be available online and in Sephora stores next month.
Writing on Instagram, Selena revealed: "I'm SO excited to finally share that @RareBeauty will be launching September 3rd only at @Sephora, @SephoraCanada, @SephoraMx and RareBeauty.com. I've had so much fun creating everything and can't wait for y'all to try it all! I hope you love it as much as I do! (sic)"
And in another post shared to the brand's Instagram account, the 28-year-old singer opened up on the empowering message behind her line.
She said in a video: "I live in a time where it's all about face. It's all about makeup. It's all about how you look in a lot of ways and that can be exciting and fun but at the same time it can just be a bit dangerous.
"So I wanted people to feel like makeup is something you can enjoy. It's not something that you need. And I felt like that's kind of who I am. I am very authentic. I'm very real with my fans. Any girl, woman, boy, whoever they are can just feel beautiful exactly how they are."