The PlayStation 5 console has already sold out in Japan.
The much-hyped console has not yet been released but the PlayStation 5's launch allotment in Japan is already sold out.
Sony warned potential customers that "due to the high interest and many orders from users, the launch is sold out by the reserved amount".
What's more, the tech company has confirmed it is scrapping plans to sell the consoles in-store amid the coronavirus pandemic.
Sony insisted it wants to safeguard gamers and retailers, meaning it will only be sold online for the time being.
In September, meanwhile, PlayStation CEO Jim Ryan claimed that more PlayStation 5 units will be available than PlayStation 4s in 2013.
He also insisted that the pandemic wouldn't undermine the console's launch.
Ryan said: "For quite some time, in the early part of Covid, that picture was far from clear.
"Just as the supply things was unclear, would there be any market? Would anyone be allowed to go outside? Would any shops be open? This has been a year like no other. But all of that just reinforced our resolve, and the path we determined at the start of the year was absolutely the right one."