Nintendo Switch enters 'midpoint' of lifecycle

Nintendo has entered the "midpoint" of the Switch lifecycle.

Doug Bowser - president of Nintendo of America - has promised the company will "really lean into both" the Switch and Switch Lite in 2021.

He told Polygon: "[T]he way we build games onto the platform, and the way partners build games onto the platform, is really what matters and the experience that you have when you play.

"So that's what we'll continue to lean into as we go into really what will be the fifth year of Nintendo Switch.

"And as Mr. [Shuntaro] Furukawa [president of Nintendo] mentioned in his corporate management policy briefing, we believe we're just at the midpoint of this life cycle on this platform."

Furukawa noted that the gaming giant made the decision to "further extend" the console's run for a number of reasons.

He recently said: "Cumulative sales of Nintendo Switch have surpassed 60 million units, thus establishing a business foundation for the future.

"At the same time, Nintendo Switch is just now entering the middle of its lifecycle, so we think this foundation will support growth that goes beyond what was achievable within the lifecycle of past hardware platforms.

"Also, unlike past hardware platforms, there are two versions of the Nintendo Switch, allowing consumers to choose between the Nintendo Switch and Nintendo Switch Lite, depending on which one best suits their lifestyle.

And for Nintendo, being able to focus our software development resources on a single platform has the advantage of creating an environment that lets us create even more unique entertainment than past platforms.

"These are a few reasons why we want to further extend the platform's lifecycle."

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