Reddit has bought TikTok rival Dubsmash.
The social media platform has acquired the short form video app, and as part of the purchase the video creation tools will be integrated into the site.
Reddit said in a statement: "Dubsmash will bring two key strengths to Reddit. First, Dubsmash’s mission is unique among social platforms, and is aligned with Reddit’s own mission of bringing community and belonging to everyone in the world.
"Just as Reddit is a place for content you won’t see anywhere else on the Internet, Dubsmash provides a welcoming platform for creators and users who are under-represented in social media.
"Second, we will integrate Dubsmash’s innovative video creation tools into Reddit, which will empower Reddit’s own creators to express themselves in original and authentic ways that are endemic to our communities."
Meanwhile, the company's CEO Steve Huffman said: “Both Reddit and Dubsmash share a deep rooted respect for how communities come together.
