Formula 1 esports team Mercedes-AMG Petronas announced a new partnership with SteelSeries to mark them as an exclusive peripherals provider.
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Mercedes-AMG Petronas Esports
This collaboration sees the companies work on “a variety of projects including product testing, digital events, brand activations and other marketing initiatives.” Mercedes-AMG Petronas and SteelSeries begin their sim racing partnership through a series of limited products. SteelSeries will create unique and exclusive mice, headsets, and keyboards for the Mercedes-AMG Petronas Formula 1 esports team.
“As the worldwide leader in gaming and esports peripherals, we take pride in shaping the future competitive gaming,” Tony Trubridge, Global Esports Director at SteelSeries, said. “This marks the first time we’ve collaborated with the esports arm of a Formula One team, and this new partnership with the Mercedes-AMG Petronas Esports Team further showcases our commitment to innovation for the best esports athletes in the world.”
SteelSeries Partnership
As one of the biggest gaming peripherals and esports hardware providers, SteelSeries continues to excel in the industry. The brand hopes to gather feedback and data from the Mercedes-AMG Petronas esports team to improve designs.
“Feedback is key in motorsport and esports,” James Vowles, Motorsport Strategy Director at Mercedes-AMG Petronas Formula One Team stated. “Whether that is feedback between driver and engineer, or feedback between driver and equipment; it is crucial in the hunt for performance. Creating an environment for our drivers and engineers that is as seamless as possible is always our goal and having a partnership with a company like SteelSeries helps us achieve this objective.”
Considering how important hardware is to sim racing and Formula 1 esports, this move greatly benefits the team. This partnership from Mercedes-AMG Petronas and SteelSeries will empower the scene and takes racing to the next level.
Written by Justin Amin
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