Nintendo ponders 'how technology can enhance gameplay'

Nintendo is always considering "how technology can enhance gameplay experiences".

That is according to Nintendo of America president Doug Bowser, who has responded to reports of upgraded hardware by discussing the company's general philosophy to new technology.

Speaking in response to suggestions that the new Nintendo Switch will have a larger screen, he told the Washington Post newspaper: "We are always looking at technology and how technology can enhance gameplay experiences. It’s not technology for technology’s sake.

"It’s how specifically can technology enhance a gameplay experience. And then where do you apply that technology? Do you want to apply it on current existing hardware or platforms, or do you want to wait for the next platform? And then what’s the right gameplay experience with that?

"There’s a host of factors that goes into it, and it’s something we’re always looking at."

Bowser also noted that Nintendo's ambitions extend far beyond the Switch console.

He said: "We view ourselves as an entertainment company that is focused on very unique entertainment experiences.

"At the hub of that is our integrated hardware and software model, and that model has allowed us over decades to generate the characters, the deeply immersive worlds in the IP we all know and love so well, but we also know that there’s an opportunity to introduce more people to that IP now."

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