TikTok has teamed up with Shopify to offer in-app purchases.
The new partnership between the social media platform and ecommerce service is set to make it easier for businesses to reach new customers.
Soon, Shopify sellers who have a TikTok For B Business account will get otoadd a shopping tab to their profiles, as well as syncing their catalogues and creating a mini-storefront.
Harley Finkelstein, Shoptify president, commented: "Creators are paving the way for a new kind of entrepreneurship where content, community, and commerce are key.
"By enabling new in-app shopping experiences and product discovery on TikTok for the first time, Shopify is powering the creator economy on one of the fastest-growing social and entertainment platforms in the world.
"We are excited to help this next generation of entrepreneurs connect with their audiences in more ways—and with TikTok as a visionary partner."
The pilot is first available for merchants in the UK and US, while a select group in Canada will be able to take part in the coming weeks before a wider roll-out.
