Famed chef, culinary entrepreneur, and television producer Gordon Ramsay Tweeted at Twitch on Sunday, asking Twitch for a lesson on what it is, seemingly in response to increased traffic surrounding Twitch streamers who have been watching entire seasons of Ramsay's Fox show Master Chef with their audiences. In response to people meming about his question, Ramsay changed his Twitter bio to "Always near food....doesn't know what Twitch is."
The Tweet came in response to Eric Hamilton Tweeting at Ramsay, saying it was amusing that he didn't know what Twitch was, considering so many streamers are watching him on the platform. In response to Ramsay's request for a lesson, Twitch offered a lesson in streaming in exchange for a lesson in cooking, while xQc offered a "free rundown" which drew a response from the chef.
xQc stated, "I'll give you a free rundown. Call me on my cell. Americas next master streamer? PauseChamp." Ramsay replied to xQc's Tweet, saying "You mean Next Level Streamer" recentering the terminology for his new show, in response to xQc's reference to Master Chef.
All of Sunday's Tweets from Ramsay appeared as part of Ramsay's online promotion for his show Next Level Chef, which is a new cooking competition show that premiered over the weekend on Fox. That show sees Ramsay looking all across America for talented cooks and chefs, and having them compete together to find the next food sensation.
Ramsay's realization that Twitch is watching his shows could be alarming for the "Master Chef meta" which has dominated Twitch in the past couple of months. Should Ramsay take offense at the unlicensed streaming and redistribution of his material, it is likely he carries enough clout with Fox and the American media landscape, that he could have the entire endeavor of streaming his shows shut down. On the other hand, if he does actually speak with xQc as the above Tweet implies could happen, it is possible that Ramsay will be supportive of his work being shared on the live streaming platform.
The news that Ramsay now knows what Twitch comes as streamers like Ludwig and Asmongold have laid out stern warnings for streamers who have been broadcasting television shows. Twitch head of Community Productions djWHEAT also said last week that the practice of illegally restreaming TV shows is "absolutely not okay" and told streamers to "f*ck around and find out" when it comes to this type of content.
Even if Ramsay and Fox okay the streaming of their IP, the television streaming issue has expanded beyond just Master Chef. Streamers like xQc, Pokimane, and Disguised Toast, among others, have been watching all sorts of programs and anime, so far without much consequence so far. But that could change any day now.
