Milkywire, a Stockholm-based tech startup, is looking to make it easier than ever for nonprofits looking to create a more sustainable future by taking charity to the next level.
The startup offers a new digital platform that allows those interested in supporting grassroots climate organizations and activists to connect with them over their phones.
Led by Swedish entrepreneur Nina Siemiatkowski, the startup was founded in 2019 as a donation platform and content app after she learned about the decline of the lion population in Kenya by following a pride for more than five months.
The team behind the platform has not limited itself to creating a platform that allows donors and activists to connect but also finds, screens, and vets them to ensure any donation has a real potential to impact the environment in a positive way.
Siemiatkowski referred to these efforts:
“We find them and then help them go digital, which helps them reach more people and helps anyone who wants to support their work financially more directly.”
The platform is especially useful to smaller organizations that usually struggle with funding despite having a considerable impact on their communities. Milkywire allows those “punished by the algorithm” to have a constant stream of donations, which increases their chances of succeeding.
With more than 50 organizations across more than 30 countries being part of the platform, the startup has gained support from celebrities like A$AP Rocky, American Rapper, and Rihanna’s Boyfriend. He pledged 1% of its investments toward climate and biodiversity improvement efforts.
Milkywire has also partnered with companies like Klarna, a Swedish banking firm, helping it launch its “Give One” initiative. “Give One” aims to make up for the effects of climate change by making it easier for its users to donate and track their carbon footprint.
For this purpose, the bank is investing $10 million into climate change solutions with the help of Milkywire.
The tech startup is one of the growing numbers of startups looking to fight climate change at a time when concerns are on the rise among policymakers and the average person, making it easier for all the parties to connect and work together toward a common goal.
