Multimedia first
Why should you consider a multimedia-first SEO strategy?
My opinion? It’s about quality backlinks and quality content or at the very least, the kind of content that people are already posting/reading/sharing/etc…everybody in the seo world pays attentions to Moz.com
MUM is the latest in Google’s suite of super-powerful algorithms, which help them to understand information in new and different ways. It runs alongside BERT, but it’s actually much more powerful than BERT.
MUM stands for “multitask unified model”, and not only does it process natural language, but it does so in over 75 languages — and counting. It’s also able to process text and images with a similar quality, and is increasing its ability to process video and audio in the near future. This means we’re likely to see the impact of this in the SERPs, specifically what they look like, which is also likely to shape some of the targeted algorithm updates in the future.
