Tal Bentov, Vice President of Lending & Tushar Nadkarni of Celsius Network: Why Culture Matters

Tal Bentov serves as Vice President of Lending at Celsius. Much of Tal’s early career was spent serving her country as a soldier in the Israel Defense Forces and later in management positions within the Israeli Ministry of Defense, including managing the office of the Secretary of Defense. It was here that she gained expertise in international relations, global development, and business operations.

Tal is a seasoned consultant to founders, partners, and investors at new and early-stage startups. She served as the youngest executive at Swift Consulting Group, a leading EU-based management consulting firm, where she specialized in defense and technology.

Driven by the untapped potential of cryptocurrency and the power of blockchain technology, Tal has spent her time at Celsius building its lending product from the ground up. Today, she leads a global team of innovators, who build, run and provide personalized service for the Celsius lending products and services. Tal’s mission is to create the next generation of financial services that provide safe, fair, and rewarding opportunities for all individuals.

Tushar Nadkarni serves as Chief Growth & Product Officer. Nadkarni has a track record of over 20 years of building and leading teams at consumer technology companies through their growth phase across product, marketing, and analytics including similar positions at Facebook and Uber. In his role, Nadkarni oversees Celsius’ Product, Growth, Marketing, Communications & Partnerships teams globally.

Nadkarni joins Celsius from Slingshot Growth Lab, where he’s Founder & Managing Partner, he helped companies rapidly scale their businesses using a combination of continuous experimentation, and understanding of the consumer journey, and a scientific approach to marketing, product development, and interface design. Prior to Slingshot, he built and led teams across growth, marketing, and operations at Uber and Facebook, where he played a pivotal role in the early years of their growth and monetization. Before that, he served large financial services and technology clients on strategic and operational priorities as Associate Partner at McKinsey & Company.

Nadkarni holds a Master’s degree in Engineering from the Pennsylvania State University. He also earned a Master’s degree in Business Administration from the Ross School of Business at the University of Michigan Ann Arbor.

Together they both came on The Grit Daily Podcast, explaining they wanted an economy where financial freedom doesn’t come with a price tag. Where the interests of the people are put first. Where ethical behavior is the baseline, and where everyone – and they mean everyone – has the opportunity to succeed financially. With a little bit of humanity, honesty, and the power of a digital currency that’s as strong as it is accessible, they’re ushering in the new economy today.

Celsius is proud to provide a platform of curated services that big banks have abandoned – things like equitable interest, zero fees, and lightning-quick transactions. Their goal is to disrupt the financial industry, one happy user at a time, and introduce financial freedom through crypto.