Over the last two years with the forced stoppage of major sports competitions, esports experienced a boom as digital sports filled the empty space left by traditional sports and became more popular.
This increased the popularity of non-endemic brands who see esports as a business opportunity and as a new market for sports sponsorships and marketing. Huge tournaments with high stake prizes are taking place, and the industry is growing as a result.
In its growth plans for the immediate future, YouTube has gaming very much in mind. Video games and the entire associated market have arguably been gaining ground on the traditional sports market within various demographics.
While new games are launching every week, the usual suspects are the ones that keep gathering the most hardcore fanbase. Counter-Strike: Global Offensive, League of Legends, Fortnite, Dota 2, and Overwatch remain the most prominent esports titles years after their release. It’s worth mentioning that esports have technically existed for decades, but the rise of livestreaming platforms like Twitch is what allowed the industry to boom after initially only existing as a live event.
The appeal of esports for non-endemic brands lies in the demographics and size of the audience. Young people between 25 and 34 years old with a high purchasing power. Newzoo estimates that in 2017 there were 386 million viewers, which in 2022 will become 800 million, approximately, with an accumulated annual growth of 20.1% since 2015.
Online casinos
On the other side of the story, we have another growing industry in online casinos As with esports, it’s easy to look to the troubles of 2020 as a driving force behind this rise.
Gamers can find slot machines, a classic style of game that has maintained its essence while adapting to the times through technological advances. There are many influential factors in this phenomenon including economic aspects, a change in culture and generation, and the rise of new technologies. These have become an ally of a huge force of online casinos. More options, greater security and protection for users, more time, and more of everything, has made online casinos more accessible than ever.
Alongside this, mobile phones and tablets have also helped the rise of online casinos. There is an enormous number of options for players, allowing them to play roulette games for real money, poker, or blackjack.
Bettors can roll for a jackpot at any time. Though this hasn’t fully replaced brick and mortar casinos, it offers unparalleled coonvenience.
Meeting point between both entertainments
As said before, the world of esports has been breaking records for several years now and bookmakers have actioned on this by incorporating the most popular video game tournaments into their offerings. Games like League of Legends, Dota 2, Counter-Strike: Global Offensive, and PlayerUnknown’s Battlegrounds are covered by many sites.
Betting on esports is similar to conventional sports betting. The first thing is that you must be over 18 years of age to be able to bet and second, you must look for a bookmaker that allows you to bet on esports.
Doing this doesn’t require registration. You just have to go to their website and check if esports are on the list of available bets. They should appear alongside other sports.
After finding a market, bettors can pick a winner and add it to their betting slip. Choose the amount you want to bet by filling in the corresponding box and click bet.
Of course, before betting you will have to make a deposit in your betting account. The most common forms of payment are by bank card or PayPal.
Betting is part of our DNA. It makes watching sports even more appealing. It boosts our passion for anything involved in the bet, whether video games, esports, or regular sports. While esports betting isn’t necessarily the standard quite yet, it’s not long before almost every betting site offers action on esports.
Anyone interested in esports betting has plenty of options. Finding the best one in terms of usability and a comfortable interface is key to enjoying the experience.
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