Nissan ends production of Datsun brand vehicles for emerging markets

© Kyodo News

Nissan Motor Co. has ended the production of its Datsun brand vehicles for emerging markets amid poor sales, a source familiar with the matter said Monday.

The Japanese automaker revived the brand in 2014 under former CEO Carlos Ghosn with an eye on emerging markets and manufactured the affordable vehicles in Indonesia, Russia and India.

But Datsun vehicles met poor sales in recent years amid intensifying competition, forcing the company to streamline its production by closing factories in several countries.

Nissan finished manufacturing Datsun cars in India, the final country that produced the brand's cars, and will review its lineup and concentrate its resources on electrification technologies, according to the source.

The Datsun brand, which dates back to around the time Nissan was founded, was discontinued in 2002 before it was revived by Ghosn.

Nissan plans to spend 2 trillion yen ($15.6 billion) on electrification by fiscal 2026 through March 2027, aiming to launch 23 models of electrified vehicle.