By Emily Hawkins
Australian beverage giant Lion has sold its UK operations, including craft beer brands Fourpure and Magic Rock to Odyssey Inns.
Alongside the beer brands, Odyssey has also snapped up breweries and taprooms in London, Huddersfield and Holmfirth and the Little Creatures craft beer hospitality venue in Kings Cross.
Lion, a subsidiary of Japanese drinks conglomerate Kirin, launched a strategic review of the beer brands earlier this year.
:“Odyssey brings together a great team with a clear passion for brewing and hospitality and is ideally placed to take Magic Rock and Fourpure forward,” Lion’s UK managing director, Gordon Treanor, said.
“I’d like to thank our brilliant team for their commitment and dedication, especially over the past two years. With some great sales and brand momentum, the business is well placed for the future ahead, under new ownership,” he added.
More to follow…
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