Building customer engagement is arguably the most taxing aspect of B2B sales. From establishing rapport, and fulfilling specific needs, to sealing deals, sales cycles and processes go through relentless challenges that could make or break business profitability. As the age of digitalization advances, the opportunities for technological capabilities are becoming more abundant for companies to invest in. From direct communication to predicting buyer intent, sales teams are quickly scouring advanced tools to strengthen customer engagement. For Walnut, the world’s first and leading sales platform, real-time interaction with prospects is just the beginning of this revolution. Their latest product, Walnut Beyond Demos, goes above and beyond by shortening and simplifying B2B SaaS sales.
The Walnut Movement
Walnut is an Israel-based tech startup that assists SaaS companies in increasing profitability, strengthening customer engagement, and pushing deals with their cloud-based sales experience platform. With their advanced data and tools, sales teams can craft personalized product demonstration experiences to each prospect’s needs and requirements.
Their latest product, Walnut Beyond Demos, is designed and engineered to be customizable, providing sales reps the capacity to create strategies and tactics that are specific to buyer use cases. What’s more, an analytical dashboard is readily available for salespeople to a) analyze customer behavior and b) track their performance and optimize their approach.
Brand-New Comment Ability
One of the main struggles B2B sales faces is losing clients during the early stage of sales cycles due to lack of nuanced interaction. With Walnut Beyond Demos’ brand-new comment ability, sales teams can now interact with prospects in real time, hence reducing the chances of buyers losing interest. With this feature, reps can answer all questions, address concerns, and clarify blind spots that normally might turn clients into skeptics. No stones are left unturned from product features, benefits, or specs.
Moreover, this feature also optimizes the overall buyer experience – the key to strengthening customer engagement. Customers gain confidence in purchasing through the salespeople’s display of knowledge, assertion, and authority. Walnut Beyond Demos bridges this gap, allowing reps to build solid blocks in establishing a strong buyer-seller relationship.
Interaction Analysis
Since determining buyer intent and behavior is paramount to optimizing sales processes, solely relying on direct communication is a gamble. The reality is that most buyers are inclined to doubt, especially when it comes to investing long term solutions that could profoundly affect their businesses. While real-time verbal interaction is helpful, it’s also not the only tool that reps can depend on. Walnut Beyond Demos has developed their visual flow feature that gives sales teams access to how prospects click through their product demonstrations, including the amount of time they spend on each page, and which feature they click on the most. This enables salespeople to gear up with tactic-driven strategies on which areas need further attention.
Performance-Enhancing Demo Scores
Walnut Beyond Demos is both a key driver for optimizing buyer experiences, as well as improving sales team performance. With its automated demo score feature, sales reps can get immediate, data-driven feedback to measure the quality of their product demonstration, allowing them to achieve more efficient sales processes in the future.
Walnut Beyond Demos takes B2B sales to greater heights with its customer engagement optimization feature. This new technological capability is set to overhaul SaaS sales into a much simpler, shorter, and more cost-effective process, enhancing both the buyer and seller’s experience.