Entain cashes in on NFL boost and pins hopes on World Cup to drive online bets

By Leah Montebello

. (Photo by David Eulitt/Getty Images)

Entain continued to make slow but steady progress in the US, with the NFL season bolstering third quarter growth.

Net gaming revenue for the firm’s stateside arm BetMGM was just over $400m, up around 90 per cent.

Overall net gaming revenue for the Ladbrokes owner climbed two per cent, with record levels of active customers, up six per cent in the third quarter.

The London-listed firm confirmed it was on track for full year net gaming revenue of over $1.3bn.

While online gaming dipped in the company’s prior results, Entain said it was confident that the World Cup would ensure momentum in the coming quarter.

BetCity (Netherlands) and SuperSport (Croatia) transactions along with creation of Entain CEE expected to complete in the coming quarter, driving further geographic diversity.

“Our business continues to perform well with good underlying momentum across the group, including in BetMGM. This illustrates the effectiveness of our growth strategy, the unique capabilities of the Entain platform, and the underlying strength of our diversified global business,” Jette Nygaard-Andersen, Entain’s CEO, said.

“Looking ahead, we remain vigilant of the economic backdrop. However, our diversified revenue base and robust business model enable us to remain confident in our ability to deliver on our growth and sustainability strategy.”

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