ASOS new CEO vows to rebuild fashion seller as it posts £10m loss

By Emily Hawkins

The new CEO of ASOS has said he will refresh the fashion marketplace’s commercial model after the online retailer posted a £9.8m yearly loss.

In results for the year to 31 August 2022, ASOS said gross margins had been impacted by a supply chain “inefficient in the face of supply chain disruption and macroeconomic challenges”.

While the company had delivered a “resilient” set of results despite “an incredibly challenge economic environment,” José Antonio Ramos Calamonte, chief executive officer said the company could “achieve far more”.

In what he dubbed as a “clear change agenda” to rebuild the business over the next year, he listed “a number of decisive, short-term operational measures to simplify the business.”

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