Virtual or hybrid events replaced about 70 percent of live events in 2020; in 2022, digital events were still widely used. For example, 40 percent of events are anticipated to be virtual in 2022, 35 percent of events are anticipated to be hybrid, and 72 percent of professionals anticipate attending virtual events at least as frequently as they did physical events before 2020.
Q3 2022 hedge fund letters, conferences and more
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Audiences have transitioned to digital platforms like Zoom and Microsoft Teams, both of which have seen rapid expansion in their user bases and meeting minutes.
However, prolonged online communication can wear one out and cause dissatisfaction due to the badly made digital platforms that provide particular difficulties.
When using video conferencing, employees frequently encounter technological difficulties, poor communication, difficulty with virtual meetings, and productivity loss. Additionally, the continuous visibility and huge participant faces during video chats might make the meeting uncomfortable.
People choose to attend events online despite these difficulties with digital communication. While 13 percent of those who attend ten or more events annually attended physical events, 46 percent attended online ones.
The Benefits Of Virtual Events
Virtual events provide several benefits to both organizations and employees. Virtual events save time and cut down on travel and commuting for 46 percent of businesses since employees do not need to travel. Virtual events are substantially more affordable than in-person ones thanks to the reduction in these transportation and travel costs.
Employees may devote more time to other duties, enhancing productivity and strengthening their sense of belonging to the organization. Employees can work more effectively since participants are less prone to multitask in video conversations than on phone calls.
Businesses may use the advantages of online meetings and different technological developments to produce more engaging events. In fact, 72 percent of registrants think that attending a hybrid event rather than an in-person one will be more beneficial.
To give their audience the "wow" element, businesses may set their event out from generic ones. Create a digital campus, give exclusive access to on-demand breakout sessions, employ personalized visuals and layout, encourage networking with polls, chat, and Q&A features, or all of the above. Even while there will always be physical events, businesses may engage new audiences by hosting hybrid and virtual events.
Infographic Source: engagez.com
