Nothing Rihanna does ever falls short of iconic.
The "Umbrella" singer dropped an all new collection of stylish couture alongside the Amazon Prime Video exclusive worldwide release of her Savage x Fenty Vol. 4 Show.
The stunning star opened up about the exceptional event in a press release interview, explaining how she was most proud that "so much evolution" has occurred to make each show and fashionable launch progressively gets better than the rest.
"We started off in Barclays, then last year we even went to this beautiful hotel — super exciting location, really fun show and we wanted to beat that," Rihanna explained of this year's show, which featured performances by global musical artists Anitta, Burna Boy, Don Toliver and Maxwell. Last year was one of those shows that you just had to beat it. and this year I feel like we did it. It was chaotic."
"We were outside. We were literally in the middle of nature. We hired snake wranglers, like this is serious out there but we did it beautifully." the decorated artist continued of the "fashionable fever dream" show. "This is going to be the show to beat for next year. Next years going to be the real challenge."
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"Keeping the show fresh and unique is actually my only goal because its kind of pointless if we are going to be redundant," the Fenty Beauty founder explained regarding the trend-setting seductive styles featured along the runway. "The talent actually has a lot to do with it. From choreographers, to the lighting, to the DP, to the directors... theres so many producers, so many dancers, performers... there's so much talent in this show. thats what actually makes it. it the thing that evolves its the thing that changes and molds into this new creation every time.
the collection this year is all about self expression. its all about personal evolution, personal empowerment and you are going to see that in all fo the categories of the style, the design, even in the show. the show has evolved, its. whole new dynamic. its special, its huge, oyull feel that the scale i in a magnitude that weve never had before for our show. so it all going to blend and work together and its going to be worth it. i cant wait for you guys to see what we did. its insane.
Rihanna's Savage x Fenty Vol. 4 collection retails at savagex.com and amazon.com.
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Rihanna's Savage x Fenty Vol. 4 Show can be streamed at primevideeo.com.
