So you’ve decided to create your own cryptocurrency blog. Great! But how do you go about it? Creating a blog is no easy task, and the crypto world is already saturated with so much content. How can you stand out?
What is a Cryptocurrency Blog?
The term cryptocurrency refers to online currencies that use cryptography in order to facilitate the creation of new units and verify the transfer of funds between individuals.
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Cryptocurrency blogs can be defined as online platforms that provide cryptocurrency news or reviews of different cryptocurrencies, Initial Coin Offerings (ICOs), and blockchain-related technologies. Cryptocurrency blogs are also sometimes called crypto blogs or blockchain blogs.
Why Start a Cryptocurrency Blog?
While blogging may seem old-fashioned compared to online content marketing in the form of long-form articles, short-form articles, social media posts, or even video and podcast content, the reality is that blogging has become a staple in the world of digital marketing.
While there are many reasons why someone might want to start a cryptocurrency blog, there are several key benefits of starting a blog in terms of digital marketing that make it well worth the time, energy, and money investment needed to create a blog and publish content consistently over time.
These include:
- Ability to Recruit Targeted Readers
Your blog will allow you to build a community of readers who are interested in your niche and will likely look forward to reading new articles from you each month or week. You’ll be able to build a relationship with these readers over time and this can lead to increased brand recognition, higher search engine rankings, and increased authority in your niche.
- Great Way to Build Authority in Your Niche
Blogs stand as the oldest form of online content marketing and they remain relevant today thanks to their ability to help you build authority in your niche. Having a blog where you publish content related to your cryptocurrency niche will help you to become an authority figure in your field as you publish expert advice, reviews, and other great content that’s highly relevant to your niche.
- Great Way to Create a Detailed About Section for Your Business
A cryptocurrency blog can act as a great About Section for your business. All you have to do is write an About Section that talks about the history of your business and the services you offer, and you can then link to your blog posts from there and use your blog content to expand upon what you’ve written in your About Section.
Who Is Your Audience?
The most important thing you need to do when starting a blog is to figure out who your audience is. You can’t just create a blog with any old topic and expect people to show up, subscribe, and engage with your content. You need to pick a niche and then target an audience that is interested in that niche.
For example, if you want to start a cryptocurrency blog, you might decide to target people who are interested in investing in crypto, people who are curious about crypto but don’t know where to start, or people who are actively using crypto to pay for goods and services.
You can also target people who are interested in the blockchain that cryptocurrencies are built upon and decentralized technologies like internet of things (IoT) and artificial intelligence (AI) that are all currently experiencing significant growth.
Decide On a Business Model
Once you’ve figured out who your audience is, you’ll need to decide how you’re going to monetize your blog. There are many different ways to monetize your blog, and while some methods may work better than others for your business, you will want to select one that makes sense in terms of your target audience and the niche that you’ve chosen to focus on.
Some of the most common ways to monetize a blog include: Affiliate Sales - Some of the most common monetization methods used by cryptocurrency blogs are affiliate sales and sponsored posts. Affiliate marketing allows you to promote products or services from other companies and earn a commission every time someone clicks through from your blog and purchases something.
Sponsored posts are posts where you’re paid to write about a product or service. Sponsored posts have become very common on the internet and are a great way to monetize your blog without totally compromising your integrity or your brand.
Choose Your Platform
If you’re just getting started with blogging, you can use a blogging platform like WordPress or Blogger. Both are free to use, and you can even sign up for free domains through each platform. If you want to start a cryptocurrency blog that looks and feels more like a traditional blog, then you can also use a content management system (CMS) like Squarespace or Wix.
You can also use a crypto-specific platform like Steemit or Brave to start your own cryptocurrency blog. If you want to host your blog on your own servers, you can use a blogging software like WordPress or Joomla! You can also use a crypto-specific blogging platform like We-Are-Coin or Bitx.
Select Your Tools
Once you’ve decided on a platform and tools to host your blog, you’ll need to select the tools that you’ll use to create your blog. Some of the most important tools you’ll need are: An Editor - You’ll need an editor like Grammarly to make sure your blog posts are free of spelling and grammatical errors.
A good editor can also highlight sections in your blog posts that may need more information or be cut out entirely. A Crypto-Friendly Domain Name - Your blog’s domain name is one of the most important parts of your blog. That’s why you should choose a cryptocurrency-friendly domain name so that people can easily find your blog and start reading.
Check out Top 4 Crypto News Website I Wish I Knew When I Started:
Keep Readers Engaged
If you want to start and maintain a successful blog, you’ll need to engage your readers and keep them coming back for more. The best way to do that is to provide consistent, high-quality content. That means you’ll need to publish blog posts on a regular basis, ideally at least once per week.
You’ll also want to make sure that your blog has a design that’s easy to navigate and that the content is written in such a way that people will actually want to read it. You can do this by following some of these tips:
- Keep posts short and to the point
Most people don’t have a ton of time to read blogs, so make your posts as short as possible while still providing all the information that your readers will need.
- Avoid using too many subheadings
Subheadings are a great way to break up your content and make it easier to read, but if you use too many subheadings, your posts become cluttered and people won’t want to read them. Keep it simple and to the point.
- Write like you talk to a friend
People want to read blogs because they want information, but they don’t want to read long, drawn-out sentences that are complex and confusing. Write like you’re talking to a friend and you’ll keep your readers engaged and coming back for more.
Conclusion
Starting a cryptocurrency blog is a great way to build authority in your niche, create a detailed About Section for your business, and engage a community of readers who are interested in your niche.
