By Courtesy of Hanx
Coffee with a cause continues to gain ground, bolstered by new projects. The latest one is designed to help American veterans and their families. The project is likely to get some attention as legendary actor Tom Hanks is involved with the initiative.
Coffee with a cause continues to gain ground, bolstered by new projects. The latest one is designed to help American veterans and their families. The project is likely to get some attention as legendary actor Tom Hanks is involved with the initiative.
There's ethically sourced coffee, which comes with the guarantee of fair working conditions and remuneration for producers in plantations located in Colombia, Ethiopia or Peru. There are initiatives intended to make coffee more sustainable by avoiding pesticides on farms and by using coffee bean waste as fertilizer. Coffee can also have a societal dimension when the proceeds from its sale are used to support a cause. The latest move in this direction comes from one of the most famous actors on the planet. Tom Hanks recently launched his own brand, whose profits will be donated to American associations that help veterans and their families. These organizations are the Bob Woodruff Foundation, Headstrong, Hire Heroes USA and Student Veterans of America.
Branded Hanx, the star's coffee brand aims to also be sustainable through the creation of a range made only from ethically sourced and environmentally friendly Arabica. Two types of roasts, made in the United States, are offered while the coffee is also ground to be packaged in capsules or sticks for instant preparation.
Coffee with a social dimension already exists around the world in various projects. One example, launched by a couple in 2017, is Café Joyeux in Paris, a café where people with Down's syndrome or cognitive disorders such as autism can work serving coffee. The successful endeavor now takes the form of a network of 11 outlets including in Belgium and Portugal. To build even more awareness, the founders have also rolled out a range of coffee capsules.
